Fireworks – Sun Group’s Unique Strategy to Attract Tourists to Da Nang

Brilliant fireworks displays not only captivate tourists but also serve as a strategic tool for Sun Group to create a unique mark for its destinations. From the Da Nang International Fireworks Festival (DIFF) to light shows in Phu Quoc, the group is affirming a distinctive approach in building world-class tourism brands.

DIFF Da Nang has become one of the iconic cultural and tourism events of the city along the Han River. Each festival season, thousands of domestic and international tourists flock to Da Nang to admire top-tier artistic fireworks performances. More than just a competition, DIFF is a way for Sun Group to promote Da Nang’s image to the world, turning the city into an attractive destination not only for its beaches but also for unique light experiences.

Phu Quoc has also been invested by Sun Group in large-scale fireworks shows, enriching the night tourism product. Thanks to this strategy, both destinations have made a strong mark on the international tourism map, attracting more and more visitors. For Sun Group, fireworks are not just momentary lights but also “brand ambassadors” for the lands they invest in.