Da Nang’s culture and people: The driving force for breakthroughs in the new era

As the whole country strives to build new growth poles, Da Nang urgently needs to tap into its endogenous resources. According to the city government’s direction, culture and people are the spiritual foundation and key driving force to help Da Nang make breakthroughs in its new era of development.

Beyond traditional values, Da Nang’s culture is expected to become a soft power, creating a distinct identity and attracting investment and tourism. Unleashing cultural strength is not just about preserving heritage but must also be tied to creativity and innovation to align with the integration trend. The people of Da Nang – dynamic, friendly, and eager to learn – will be the decisive factor in this strategy’s success.

To fully harness endogenous resources, the city needs comprehensive policies ranging from education and high-quality workforce training to building an ideal living and working environment. When culture and people truly become the driving force, Da Nang will not only develop fast but also sustainably, solidifying its position as one of the country’s leading economic and cultural centers.