Da Nang Newspaper Needs New Thinking, AI Application to Improve Media Quality

During a working session with the Party Committee and Board of Directors of Da Nang Newspaper and Radio-Television (DNRT) on the morning of June 3, Party Secretary Le Ngoc Quang emphasized the urgent need to renew thinking and modernize the operations of this media agency.

According to the Party Secretary, Da Nang is entering a new development phase with many major strategic tasks. In this context, DNRT must be a pioneer in digital transformation and apply artificial intelligence (AI) to improve the quality of media content. This will not only help the media agency operate more efficiently but also contribute to strongly spreading the city’s development aspirations to residents and visitors.

Party Secretary Le Ngoc Quang also noted that, as the official mouthpiece of the local government, DNRT must innovate its working methods and adopt a more flexible mindset to keep pace with modern media trends. This will create new momentum for information and propaganda efforts, helping to build the image of a dynamic, creative, and friendly Da Nang in the eyes of domestic and international tourists.