Co Tu people in Nam Giang turn indigenous 'treasures' into tourism products

Drawing from the cultural values and natural resources inherent in their daily lives, the Co Tu people in Nam Giang district (Quang Nam province) are gradually turning their indigenous 'treasures' into valuable marketable products. This new direction not only creates sustainable livelihoods but also helps preserve the unique traditional cultural traits of the community.

These 'treasures' include traditional brocade weaving techniques, herbal remedies from forest plants, and signature dishes such as bamboo-tube rice, grilled chicken in bamboo tubes, and rice wine… Previously, these products mainly served family and community life. But now, the Co Tu people have boldly brought them to the market, catering to visitors who come to explore and experience indigenous culture.

This transformation not only helps the locals earn extra income and stabilize their lives but also breathes new life into cultural preservation. Traditional crafts, folk songs, and rituals of the Co Tu people are maintained and promoted even as they produce goods. For tourism in the mountainous region of western Quang Nam, this is a unique attraction that helps visitors better understand the spiritual life and age-old customs of the Co Tu community.